Khalifa tower in dubai Research Paper Example | Topics and Well Written Essays - 2500 words

Khalifa tower in dubai - Research Paper Example Located in the heart of Dubai, this building is considered one of the tallest structures in the world. (Lego Architecture, 2010) Emaar Properties PJSC was the chief promoter of this grand structure while the architects were Skidmore, Owings & Merill LLP (SOM), a company based in Chicago. (Lego Architecture, 2010) The two persons at the helm of this design were Adrian Smith and Bill Baker who were the architect and chief structural engineer respectively. The task of building the world’s tallest structure was entrusted to Owings & Merill because of their vast experience in creating such huge if not similar structures like the Seara Tower and the John Hancock Center. (Lego Architecture, 2010) Around 90 designers and engineers worked in close synergy to create this monumental piece which marvelled not only in size but also reflected the cultural and religious sentiment of the region. The Burj Khalifa at 828 metres infused a mix of modern 21st century architecture while still retaining the finer symbolic aspects of traditional Islamic architecture. Classified as a Supertall skyscraper, reflective glazing aluminium and textured stainless steel was used significantly while the construction was carried out using reinforced concrete and steel. The project began in 2004 and was completed by 2010. (Lego Architecture, 2010) There were more than 160 stories in this meteoric building with the floor area measured at 5.67 million square feet. The tower was inaugurated by His Highness Sheikh Mohammed Bin Rashid Al Maktoum Vice President and Prime Minister of UAE and also the ruler of Dubai. (Lego Architecture, 2010) Owings and Merill LLP were shortlisted from among a team of five international competitors to work on the Burj Khalifa. To their credit the Haj Terminal at Jeddah Airport and the National Commercial bank were works that were created by Owings and Merill and which had a significant presence of Islamic architecture in its style. The

Self Reference Criterion And Subculture Groups Cultural Studies Essay

Self Reference Criterion And Subculture Groups Cultural Studies Essay One of the keys to success mentioned Cateora (2001) to achieve a successful international marketing is to adapt to environmental differences between a market and another. (Cateora, 2001). He defines the self-reference criterion (SRC) as a reference unaware of our own cultural values, experiences and knowledge as the basis for our decisions. The SRC hampers the ability to assess a foreign market in its true dimension. The self-reference criterion (SRC) is especially operating in the customs business. If you do not understand the customs of our foreign counterparts, are more likely to assessment behavior of these people in terms of what is acceptable to us. It is important to note that one of the most important strategies for success in international negotiations is to consider cross-cultural analysis in such a way as to isolate the influences of benchmark employment or self-reference criterion when making decisions, since it is essential to understand culture of the foreign market in order to avoid cultural shock and errors when you start a negotiation on the basis of adaptation to the environment in which it operates, and, moreover ethnocentrism which limits our ability to accept cultural differences and therefore reduces the opportunity to develop effective international marketing programs. In conclusion, when formulating and developing an international marketing program must consider the possible occurrence of these barriers as determinants of decision making. To avoid disappointment for entering and remaining in foreign markets, it is important to have respect for cultural differences in each of the markets of different countries and it is really important to know the history, traditions and trends of potential markets for generate a truly global conscience and implement strategies with ethical trend in each of them. The key to adapting is to maintain ones culture but to develop a  ¬ entendimien and a willingness to accommodate the differences. A successful marketing professional knows that China is important to give opinions without overwhelming arguments, criticism, even when requested, may cause the host lose face. In Germany it is considered impolite to use first names unless one is specifically invited to do so, you should always address a person as Herr (Mr), Frau (Mrs.) or Fraulein (Miss) with your name. In Brazil should not be offended by the propensity to touch the person with whom he converses. This custom is not a violation of personal space but the Brazilian form of greeting or emphasize one aspect to or gesture of goodwill and friendship. For the employer you want to export as the international marketer and specialist in international trade must have a type of vision to observe and detect the different elements that may be important in the development of its function. These views consist of: The vision of company, which is to take into account the capacities, objectives and interests of the company. The national vision that involves taking into account the positioning, the possibilities and trade agreements and government and private support of the country of the offered. The vision for the country of the target market is to take into account the realities, barriers of values, culture, norms and customs of trade and business of the country that addresses the export effort. The overall vision is to consider the general situation and sectoral trends, technology and international marketing in addition to the regionalization and globalization processes of international norms established by entities such as the OMG and the ICC Adjusted for differences requires putting aside our own cultural values. James E. Lee proposed that the natural self-reference criterion the unconscious reference to our cultural values is the root of most international business problems. However, recognize and admit this, it is often quite difficult. (Negocios Internacionales, Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett, 7th Edition, Pag 60) By ignoring important cultural aspects, it can fall into the self-reference criterion, for example the unconscious reference to cultural values. Thus, it has been the cause of countless problems in international business and more, when it came to high-context. Avoid ethnocentrism as well, which is to consider their own culture as superiors to others (Czincota and Ronkainen, 1996)   There are many dangers of the self reference criterion: Failure to explore the need to take precautions Do not measure the differences between the cultures of different countries. Having an offensive answer with the host response The steps for Cross Cultura Analisys: To clarify the problem of home business To clarify the problem of the foreign Separate the SRC, examining in detail a complicated problem Determine the problem without the SRC The progress of a global awareness Different cultures must be tolerated To know and accept different cultures, making working with others whose culture is different. Have a knowledge of different global cultures, such as history, social and political problems. Focus on global awareness Selecting managers with global knowledge Having relationships with people who are from other countries or nationalities Cultural diversity within the company executives Acoording to Usunier and Lee J. in the book Marketing across Cultures, Perceive the French about other cultures are: The Germans: Pretentious and offhand. Fashionable, womanizing, frivolous, fickle, well-mannered, resourceful. The British: Nationalistic, chauvinistic, intransigent, centralist, dependent on the state, polite but not open minded, humourless, short tempered. The Americans: Chauvinistic, well mannered, combination of good food and good conversation, curious about foreing people, pretentious, talkative, pleasant, intelligent. ETHNOCENTRISM Properties of ethnocentrism may include the following tendencies: (1) to distinguish different groups; (2) to perceive events in terms of their own group interests (economic, political and social); (3) to see one group as the center of the universe and consider your lifestyle superior to all others; (4) to distrust other groups and negligible; (5) to see one group as superior, strong and honest;   The phenomenon of ethnocentrism is a danger to global marketing. Ethnocentrism is not to buy a foreign product not because it more expensive or lower quality, but the fact of being ones own country. People affected by this fact tend to think that the product of your country is always better. Immoral even consider buying things from abroad. It is curious that in other countries, like Spain, the opposite happens: if a foreign product looks better. An Italian designer suit seems more elegant than a national costume. The effects of ethnocentrism on the process of marketing and sales can sales practices to coexist rational and irrational due to marketing consumer ethnocentricity (Walle, 1986). The central role of personal provide satisfaction and customer service quality may be adversely affected by wider influence of marketing in the development and communication of identity corporate (Thomas and Hill, 1999). Likewise, ethnocentrism can also affect negatively to the transfer of technology from countries with economies of third world developed nations, due to the ethnocentric and stereotyped behavior on the part of developed economy, this is particularly true in technology transfer social, for example, in the area of organizational development (Bourgeois and Boltvinik, 1981). Consumer ethnocentrism is related to the country effect origin, either as an independent concept (Herchen, 1992), or considering it, from academic point of view, a further element of the concept of country of origin on the explains how the patriotic feelings affect attitudes toward products and purchase intentions (Han, 1988; Hadjimarcou, Hu and Bruning, 1993, Good and Huddleston, 1995; Huddleston, Good and Stoel, 2001)   SUB CULTURAL GROUPS Internationalization Strategies Ethnocentrism: Oriented to the country of origin. The company has focused its sales targets in the local market will eventually be sold in other markets only if you experience any order. Consider export as a sideline, giving priority to domestic operations. There is no change in the commercial mixture. Polycentric: Oriented to the country of destination Each country is considered as an independent reality, planning and marketing strategies are defined according to the needs of this market .- The distribution is done with equipment sales channels and target market .- Participate in the national market but in a disorganized and unplanned .- Usual medium enterprises or those with some experience in foreign markets .- It is expensive to establish the structure and oil business management, emerging problems of coordination and Control. Region Centric: Oriented to the region, is establishing a strategic plan for the entire region. A regional sales target, market coverage program is organized and planned sales. Geocentric: global orientation. SUBCULTURE The subculture is a distinct group within a culture. Its members can meet for various reasons, such as age, ethnicity, sexual identity, musical tastes or aesthetics, among others. It is usual that the subculture defines itself in opposition to the dominant culture. There are times; however, that such opposition is not radical. The members of a subculture often share a similar appearance that identifies them as a particular hairstyle (the ridge in the case of the punks) or the color of the clothes (black for Goths or emos). Within a subculture usually speak a particular dialect or uncommon terms used in other groups. The emergence of a subculture is established by the existence of shared symbols. This distinguishes the simple groups of people who meet common tastes of subcultures. In the mentioned case of the goth subculture, its members appeal to the black clothes and white makeup to convey their skepticism and lack of hope for the development of mankind Cultural subgroup is the denomination to define those groups of individuals who share common goals and ways of representation communes. Sub cultural analysis to segment the market to reach the needs, motivations, perceptions and attitudes that are shared by members of a particular subculture group. A subculture is a distinct cultural group that exists as an identifiable area within a larger and more complex society. Its members have beliefs, values and customs that set them apart from other members of the same society. The main sub-cultural categories are: nationality, race, religion, geographic location, age, sex and education. EXAMPLES OF SUBCULTURES EMO The origin of the word emo itself is confusing, most people associate it with the word emotional from the 90s. More recently, the word emo was seen as a contraction of emotional hardcore or emocore, which were popular designations music genre. The term emo has also been used in recent years on the Internet by different field, especially to those who seem emotionally unstable. Others use the term emo to describe a feeling of depression. In English the term emo is also used as an abbreviation for the word emotive meaning affective or emotional. Floggers Flogger is known as a trendy teenager from Argentina, which is closely related to Fotolog.com, a website where you upload photos and where users can comment on them. It has become very popular among young people, to become almost a habit or lifestyle. Flogger The word comes from flog, short for Fotolog. The popularity of a photoblog is based on the number of signatures (comments) daily photos and their friends / favorites. The photos uploaded in their respective fotologs often self-portraits. GOTHIC This is a movement in several countries. It started in the UK between the late 70s and mid 80s in the gothic rock scene, a derivation of the Post-Punk. His aesthetic and cultural inclinations come mainly from the influences of horror literature, horror films, and to a lesser extent, the BDSM culture. The goth subculture shared aesthetic tastes, musical and cultural common ground. Although Gothic music encompasses several sub-genres and styles, all share a tendency to look and sound dark or dark. Styles of dress within the subculture, taking influences from death rock, punk, androgynous style, and even the Renaissance style of dress, but goths are aesthetics, which focuses on black. Gothic THE PUNK This is born in the UK since the early 70s where a stream of young people in Britain and other industrialized countries felt that the rock had gone from being a means of expression for young people, to a mere marketing tool and showcase to the grandeur of the musicians of the time, pushing the music of ordinary people. Punk emerged as a mockery to the rigidity of the conventions that concealed forms of social oppression. Philosophy punk can be summarized as: à ¢Ã¢â€š ¬Ã‚ ¢ Do it yourself, have it your way. à ¢Ã¢â€š ¬Ã‚ ¢ Rejecting the dogma and not to seek a single truth. challenge and contradict everything à ¢Ã¢â€š ¬Ã‚ ¢ Do not operate according to the fashion and media manipulation in addition to being against consumerism. à ¢Ã¢â€š ¬Ã‚ ¢ Think for yourself. Skinheads The skinheads are skinheads or groups considered to be Nazis. They advocate the ideology of German leader Adolf Hitler and say they want to rid society of what they call scum, although this will have recourse to violent methods they know as clean-up squads. The Rastafarian These comes from Jamaica, is linked to the liberation of black people, looking for the earthly paradise in this case would ethiopia, so their characteristic colors, green, yellow and red, the rasta culrtura more than a movement is a religion provided when carrying off the bottom of the letter, not consuming meat, and based on pure marijuana consumption, on the grounds that the Bible mentions that God has created all the plants for use by men, also stops at state of flight to achieve a better meditation. SEGMENTATION AND SUBCULTURES Culture is defined largely consumer behavior of a given society. However, within a culture more homogeneous subgroups coexist with a common customs and values. Distinguish consumers in each subculture facilitates the positioning of brands and products aimed at a culture. Segmentation in subcultures is based on a socio-cultural and demographic factors were clearly identifiable. Marketers must be aware of how sub-cultural influences interact, not just segmented by a unique subculture. The classification of subcultures is usually done on the basis of national origin, age, religion, sex and lifestyle. However, this type of segmentation is valid provided that belonged to one of these subgroups involving behavioral patterns and identifiable characteristics, since the fact of being black or white, yuppie or a housewife, may not be a factor significant for the purchase of certain products. If subculture is identified as the group of adolescents between 14 and 18, is because they have a different behavior than for people between 25 and 32, for example. In Spain, the development of advertising campaigns are often differentiated mainly by age, gender and lifestyle, rather than racial influences, for although the number of immigrants is increasing, especially from the early 90s, a group is not so ingrained as, for instance, Hispanics or African American. The choice of conditioning (shape, appearance, color) cannot ignore the symbolic meanings associated with the cultural environment. An example: Nestlà © launched a dairy preparation characterized by containing active bifid us and a rich supply of calcium. It differs by the higher calcium content and pleasant taste. And in Latin countries the gratification of taste is a key factor for the food products sector. If your taste or texture is not good, the product will not succeed. That makes it especially attractive given a subculture from the perspective of marketing is the fact that it represents a segment of consumers with unique shopping habits, which involves a significant purchasing power for the company. If cultures differ, and if consumers behave differently, marketing strategies must also adapt to different environments can be identified. In this sense, be regarded as cultural adaptations in market research and strategies of the marketing mix, product, price, distribution and communication. In any social group differences in manifest behavior patterns for marketers this fact offers advantages and disadvantages. Disadvantages as identify a greater number of differences in a society should lead to the segmentation process to continue to spread to other possible groups that show homogeneous patterns or cultural features, design marketing activities appropriate to each segment or any of them, and increase business costs arising from the differentiation. Advantages precisely because the market segmentation us to potential target sites which may constitute or niches where the company can rest, defend, or be strong. In a society there are groups that are usually values and cultural homogeneous, but that differ from other groups, all members of the macro cultural group. What is important for the marketing manager is to realize this potential cultural variety, and then follow a process similar to the following: à ¢Ã¢â€š ¬Ã‚ ¢ Analyze cultural diversity in a particular social group. à ¢Ã¢â€š ¬Ã‚ ¢ Identify the types existing subcultures according to nationality, race, religion or geography. à ¢Ã¢â€š ¬Ã‚ ¢ Analyze the main cultural and behavioral differences à ¢Ã¢â€š ¬Ã‚ ¢ Study the profiles of each group for demographic, psychographic and behavioral. à ¢Ã¢â€š ¬Ã‚ ¢ Evaluate the potential of each subculture as target market à ¢Ã¢â€š ¬Ã‚ ¢ Determine the implications for marketing and its key variables. In the light of new trends that have been imposed in the marketing, seen as a social process, there has been a school of thought supported by the relativistic paradigm. The culture has begun to be seen as the background which shows the consumption patterns and also some products which have acquired a symbolism not imagined before (Lindridge and Dibb, 2003). As a result, beyond instrumentalist considerations, sociological, social, mutually beneficial exchange, strategic, administrative, and engineering (Pà ¡ramo, 2004) has emerged strongly in recent decades on the world of academics and researchers, a tendency to view marketing as part of a particular culture (Douglas and Isherwood, 1979; Arnould and Wallendorf, 1994; Pà ¡ramo, 2000a, 2000b). This trend has upset the paradigm of a country regarded as a synonym of the same culture (Rao, 1997), since societies are constituted largely by subcultures that correspond to the existing human groups. In fact, for over 20 years marketing has witnessed a continuing growth of interest in the study of cultural differences between ethnic groups and its implications for marketing and this has forced him to resort to ethnicity and culture as criteria segmentation.

Vision, Mission, and Strategy at Starbucks Essay -- Business Analysis

Starbucks was bought out by current CEO Howard Schultz in 1987. Since then, Andrew Harrer (2012) reports the company has grown to operate over â€Å"17,244 stores worldwide† (para. 1). Fortune (n.d.) reports in its yearly 100 Best Companies to Work for that Starbucks employs â€Å"some 95,000 employees†. From only a handful of stores in 1987 to a billion dollar franchise today, the success of Starbucks is due in great deal to their corporate culture, specifically how employees, or as Starbucks calls them, partners are treated. Joseph Michelli (2007) echoes this sentiment, â€Å"A great cup of coffee is only part of the Starbucks success equation† (p. 767). The Starbucks corporate culture is not easily summed up because it is multidimensional. However, Starbucks leadership reiterates several key words regularly; â€Å"everything matters†, â€Å"playful†, â€Å"human connection†, â€Å"respect†, â€Å"dignity†, and â€Å"care†. In fact, many of these words can be found in their mission statement. Starbucks partner mission statement reads: We’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard. (Starbucks.com, n.d., para. 2). Starbucks strives to be the place between work and home for its customers, and strives to create a place to work where productivity shines above any differences between colleagues. The hiring process begins with the interview. Online forums often reveal the same types of questions asked at interviews. These questions generally refer to how an individual handles conflict with colleagues, requests for information on how they might have disappointed a customer, why... ...leadership and a fair performance appraisal system. Works Cited Aguins, H. (2009). Performance Management (2nd ed.). Upper Saddle River, NJ: Prentice Hall. CNN Money (2012). 100 Best Companies to Work For. Fortune Magazine. Retrieved from http://money.cnn.com/magazines/fortune/best-companies/2012/snapshots/73.html Harrer, A (2012, January 26). Starbucks Corporation. The New York Times. Retrieved from http://topics.nytimes.com/top/news/business/companies/starbucks_corporation/index.html Michelli, J.A. (2007). The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary. New York, NY: McGraw Hill. Kindle Edition. Schultz, H. (2011). Onward. New York, NY: Rodale. Kindle Edition. Weber, G. (2005, February 1). Preserving the Starbucks Counter Culture. Workforce.com. Retrieved from http://www.workforce.com/article/20050201/NEWS02/302019989

Studies Related To Teaching Competency Education Essay

Aggarwal ( 1969 ) conducted a survey on measuring of competency of instructors of primary schools of M.P. the survey revealed ( I ) more than 53 % of instructors were non intelligent plenty to be instructors and intelligence was significantly and positively related to capable cognition ( r= 0.42 ) ( two ) out of entire primary instructors 52.6 % did non like learning profession and their attitude was significantly related to competences of schoolroom instruction and ( three ) 70 % of the instructors passed in the 3rd division and about 50 % instructors did non possess equal cognition of topic to be able to learn competent. George and Anand ( 1980 ) studied the consequence of microteaching on learning self- construct and learning competency of pupil instructors. The chief findings of the survey were ( I ) There was important difference between the pre- trial and post- trial mean learning self concept tonss of the control group of pupil instructors. ( two ) There was important difference between the pre- trial and post- trial mean learning self concept tonss of the experimental group of pupil instructors. ( three ) There was important difference between the average addition tonss in learning competency of the control group and experimental group of pupil instructors. ( four ) Micro- instruction facilitated the sweetening of the learning ego construct of pupil instructors. ( V ) Micro learning proved effectual in bettering the learning competency of pupil instructors. ( six ) Micro- instruction intervention followed by summated scheme of integrating of learning accomplishments was found superior to micro learning intervention based on independent learning accomplishments in bettering the learning competency of pupil instructors. Passi and Sharma ( 1982 ) studied learning competences of secondary school instructors in Indore. The findings of survey showed that ( I ) the competences identified were- giving assignments, loud reading, utilizing chalkboard, utilizing support, tempo, avoiding repeat, consolidating the lesson, covering with pupil responses, bettering students ‘ behaviour, audibleness, utilizing secondary support, acknowledging students ‘ go toing behaviour, showing verbal manner and switching centripetal channel. ( two ) male and female instructors did non differ in competence. There was a important negative correlativity between the self perceptual experience of linguistic communication instructors and learning competence. ( three ) there was a important positive relationship between instructors ‘ instruction competence and liking of their students of their instruction behavior. Patel ( 1984 ) found that interactions with co-workers could better learning competence. His survey involved eight scientific discipline instructors spread over a period of six months and noted that the treatments and counsel from co-workers resulted in 11 % addition in the capacity for presentation and capacity for co- ordination of different learning accomplishments, in ability and wont of utilizing audio- ocular AIDSs for effectual instruction and addition in involvement in practical and written work of the student, and a 10 % addition in cognition of content. Prakasham ( 1988 ) studied the instructor effectivity as a map of school organisational clime and instruction competence and found that ( I ) The unfastened school organisational clime positively affected both the instruction competence every bit good as instructor effectivity. ( two ) Teachers of urban schools significantly excelled over instructors employed either in semi- urban and rural schools or schools located in industrial countries on both learning competence and instructor effectivity. ( three ) Females scored constantly higher with and undistinguished difference in all types of schools ; categorizes in footings of district, direction type and organisational clime. ( four ) There existed a important relationship between learning competence and instructor effectivity. Rajguru ( 1988 ) conducted a survey of the function of schoolmasters of cardinal schools and primary corporation schools to propose redresss to better their competences. He found that ( I ) 64.5 % instructors were cognizant of their functions. ( two ) 28 schoolmasters said that they observed 90.3 % of lesson and arranged theoretical account lessons besides. ( three ) Central schools schoolmasters guided the primary school schoolmasters in their work and besides visited them on a regular basis. ( four ) They besides arranged seminars and workshops. However, they were non satisfied with the lesson observation work. This work was evaluated by the supervisor but there was no cooperation between them. ( V ) Each cardinal school schoolmasters had to work for 45 hours in a hebdomad. Teaching was for 12 hours, lesson observation for 18 hours and 25 hours for other activities. Choudhary ( 1990 ) investigated the relationship of the learning competences of 178 secondary school instructors with the student accomplishment. Teachers ‘ manner of structuring inquiries was of import in act uponing students ‘ wishing for instructors. Their instruction was observed on at least four separate occasions during 3 months of learning in schools. No important positive relationship was found between the positive attitude towards general pedagogical principals and any of the instruction competence. A hebdomad negative relationship was obtained between instructors ‘ attitude and relationship with kids. It was suggested that the fosterage of positive attitudes in pre- service instruction, pupil instructors towards general pedagogical rules, on the footing of patterns aimed at heightening students ‘ academic accomplishment might consequences in lower quality instruction because of its inauspicious consequence on pupil- instructors relationship. Bassi and Kaur ( 1991 ) conducted a survey of the learning competence of linguistic communication instructors in relation to their job- satisfaction, venue of control and professional burnout. He found that ( I ) Language instructors had a moderate sense of personal achievement and success, and so they did non see any professional burnout. ( two ) There was no difference between the instruction competence and occupation satisfaction of the instructors on the footing of venue of control. ( three ) Female instructors, urban school linguistic communication instructors were found more externally controlled and satisfied with their occupations than the rural and high school linguistic communication instructors. ( four ) There existed a positive correlativity between the step of occupation satisfaction and the standard steps of learning competence, professional burnout variables and standard steps of learning competence. Thiagarajan et. Al. ( 1995 ) studied the relationship between instructor competence as perceived by pupils and accomplishment in Economics as a map of sex. Findingss revealed a important correlativity between learning competence and accomplishment. The magnitude of correlativity was different in male childs and misss. Kaushal ( 2001 ) while analyzing the effectivity of schoolroom oppugning behavior preparation on a sample of 40 pupil instructors which every bit measured in footings of alteration in the schoolroom oppugning behaviour of pupil instructors and sweetening in learning competency reported that CQBT helps in heightening the learning competence of pupil instructors of experimental group as compared to command group of pupil instructors. Farah ( 2002 ) studied in his comparative survey of learning competences of the instructors trained through the formal system of instruction and those through the distance instruction system. The findings indicate that there is no important difference between the cognition and attitudes of instructors trained through distance manner and those trained through the formal system terminal there is a important relationship between the attitudes and accomplishments of instructors. Pushpam and Sourdarajan ( 2004 ) conducted a survey of learning competence of secondary school instructors and found that ( I ) instructors working in assisted and matriculation schools have better learning competence than instructors working in govt. and corporation schools. ( two ) The learning competence of more experient instructors is better than the teaching competence of less experient. ( three ) Aged and high income govt. instructors have better instruction competence. ( four ) Private unaided school instructors have better instruction competence and station alumnus have better learning competence than the alumnus instructors. ( V ) Permanent instructors show better learning competence than impermanent instructors. ( six ) Teachers with high income have better learning competence than instructors with low income. ( seven ) No difference was found between rural and urban school instructors sing their instruction competence. ( eight ) Positive attitude of instructors towards le arning profession, occupation satisfaction of instructors and intelligence of pupils increase the learning competences of secondary school instructors. Shokeen ( 2006 ) studied the consequence of schoolroom oppugning behavior preparation on learning competence of pupil instructors and their ego construct and found that the experimental group pupil instructors asked more inquiries in their schoolroom as compared to the control group. The CQBT was found to be a better scheme than the conventional programme, of pupil instruction as learning competence of pupil instructors was enhanced after CQBT. It was besides found that CQBT was non merely effectual in bettering the schoolroom oppugning behaviour of pupil instructors, but it besides helps in bettering their ego construct. The overall appraisal points towards the ultimate effectivity of CQBT and it provides a theoretical account for proof of instructor. Smriti ( 2008 ) conducted a survey of creativeness in relation to learning competence of B.Ed. pupils and found that ( I ) There is no important difference between the creativeness of B.Ed. pupils belonging to rural and urban background. Therefore it is concluded that creativeness is non being affected by country or part. ( two ) There is no important difference between the creativeness of male and female B.Ed. pupils. Hence creativeness is non being affected by gender. ( three ) There is no important difference between the creativeness of B.Ed. pupils belonging to scientific discipline and humanistic disciplines watercourse. Therefore it is concluded that creativeness is non being affected by topics studied by pupils. ( four ) There is positive correlativity between creativeness and learning competence of B.Ed. pupils. Augustine, J. ( 2010 ) studied the ‘Teaching Aptitude, Competency, Academic background and Achievement in Educational Psychology of Student- instructors in the college of instruction. ‘ A sample of 200 pupil instructors selected from 5 colleges of instruction in Kottayam Revenue territory of Kerala was used. The findings of the survey showed that ( I ) There is important positive relationship between learning competence and learning aptitude of pupil instructors. ( two ) There is no consistent positive relationship between academic background and learning aptitude of pupil instructors. ( three ) There is no important positive relationship between learning aptitude and accomplishment in educational psychological science. Khatoon, Azeem and Akhtar ( 2011 ) studied the impact of different factors on learning competences at secondary degree in Pakistan. The survey investigated in to a descriptive research to critically reexamine of the impact of different factors on learning competences at secondary degree. The survey has defined female school instructor ‘s socio cultural jobs and environmental jobs.The chief aims of the survey were to happen out the female school instructors, socio cultural jobs, and Environment jobs and to mensurate the instruction competence of instructors by relationship between instructors and pupils. The undermentioned consequences were drawn by the research worker in the visible radiation of the analysis of the information. The largely households are in favours of female instructor ‘s occupation. The consequence proves that the female save the clip for domestic work due to hold half twenty-four hours occupation. The consequence proves that professional green-eyed mons ter is everyplace and largely it effects on their instruction competence. Kavita ( 2011 ) studied the consequence of schoolroom oppugning behavior preparation on learning competence of pupil instructors, attitude towards learning and their ego construct. A close analysis of the consequences indicates that the CQBT was found to be better scheme, than the conventional programme, of pupil instruction as learning competency of pupil instructors was enhanced after CQBT. It was besides found that CQBT was non merely effectual in bettering the schoolroom inquiring of pupil instructors, but it besides helps in bettering their ego construct. The overall appraisal points towards the ultimate effectivity of CQBT and it provides a theoretical account for proof of instructor. Pawar, I.A. ( 2011 ) studied the ‘Impact of Teacher Training on Teacher Competencies ‘ . The findings of the survey showed that ( I ) There is no important difference between the average tonss on instructor competences graduated table of instructors who have trained through conventional and that of those instructors who have done instructor preparation through distance instruction manner in footings of their cognition and attitude. ( two ) There is no important difference between the average tonss on instructor competences graduated table of male and female instructors who have trained through conventional every bit good as distance manner.Surveies related to Psychological Capital:Luthans and Youssef ( 2004 ) found that Authentic leaders ‘ assurance, hope and optimism roots from their strong beliefs in themselves, in their positive psychological capital and in doing clear to associates precisely what they need from them in order to accomplish sustainable growing and public presentation at single, squad, and/or organisational degrees. Such leaders besides recognize that they have failings, which they work to suit by environing themselves with highly capable followings and constructing an inclusive and engaged positive organisational context. Such contexts support followings for being actively involved in executing their occupation functions and duties, every bit good as in lending to the leader ‘s ain development. Lifeng, Z. ( 2007 ) studied the ‘Effects of Psychological Capital on Emplyoees ‘ occupation public presentation, organizational committedness and organisational citizenship behaviour. ‘ The consequence of the survey showed that after commanding for the demographic variables ( gender and age ) , emplyoees ‘ hope, optimism and resilience individually had positive impacts on their occupation public presentation, organisational committedness and organisational behaviour. Employees ‘ psychological capital ( a combined concept of hope, optimism and resilience ) had positive impacts on their occupation public presentation, organisational committedness and organisational citizenship behaviour. To sum up, this survey through empirical observation tested the positive relationship between psychological capital employees ‘ results. The research consequences indicated psychological capital had positive impacts on employees ‘ public presentation. Luthans, Norman, Avolio, et.al. , ( 2008 ) conducted a survey on ‘ The mediating function of psychoogical capital in the supportive organisational climate- employee public presentation relationship. ‘ The survey investigates whether the late emerging nucleus concept of positive psychological capital ( dwelling os hope, resiliency, optimism and efficaciousness ) plays s function in interceding the effects of a supportive organisational clime with employee results. Using 3 diverse samples, consequences shows that employees ‘ psychological capital is positively related to their public presentation, satisfaction, committedness and a supportive clime is related to employees ‘ satisfaction and committedness. Avey, Luthans and Youssef ( 2008 ) studied ‘The Additive Value of Positive Psychological Capital in Predicting Work Attitudes and Behaviors ‘ . This survey of a sample of employees ( N=336 ) from a wide cross subdivision of organisations and occupations found that their state-like psychological capital is positively related to desired extra-role organisational citizenship behaviours ( OCBs ) and negatively with unsought organisational cynicism, purposes to discontinue and counterproductive workplace behaviours. Except for single OCBs, their psychological capital besides predicted alone discrepancy in the same attitudinal and behavioural results beyond their demographics, nucleus self-evaluation, and personality traits, and person-organization tantrum and person-job tantrum. Avey, Luthans and Jensen ( 2009 ) studied the Psychological Capital: A Positive Resource for Combating Employees Stress and Turnover. The findings of the survey were ( I ) There was negative relationship between positive psychological capital and emphasis symptoms. ( two ) There was negative relationship between psychological capital and purposes to discontinue and occupation hunt behaviours severally. ( three ) Symptoms of emphasis would partly intercede the relationship between the psychological capital and both purposes to discontinue and occupation hunt behaviours. Mathur and Tiwari ( 2011 ) studied the Positive Psychology Capital, E.Q. , and S.Q. as determiner of subjective well-being in executive adult females and found that subjective well being is every bit and strongly influenced by several factors but the major 1s include positive psychological capital, E.Q. and S.Q. It is apprehensible that individuals who have properties of positive psychological capital, E.Q. and S.Q. can successfully get by with emphasiss of life and such emphasiss are perceived as chances instead than challenges. Based on these observations, it can be concluded that Psychological Capital, Emotional and Spiritual Intelligence play a important function in the care of Subjective Well Being in executive adult females. It can be indirectly assumed that these adult females must besides be really high on self- efficaciousness, resiliency, optimism and hope. Ravindranath ( 2011 ) explained the Life accomplishments as an attack in psychological capital in life and work scenes. He discussed that an intercession like life accomplishment s preparation are comprehensive including assorted countries like thought, behaviour and emotions. The concluding marks being self- consciousness, self- regard and accepting of others. In an person, life accomplishments develop over the old ages continuously in an active mode. There are many accomplishments, which are needed to successfully negociate each and every interaction. Expected learning results include a combination of cognition, values, attitudes and accomplishments with a peculiar accent on those accomplishments that are related to critical thought, and job resolution, self direction and communicating and inter- personal accomplishments. Further more life accomplishments evolved as a consequence of mental well being and wellness, so life accomplishments can be considered as an intercession scheme in positive psychological science and wellness. Kaur ( 2012 ) studied the occupation satisfaction of secondary school instructors in relation to psychological capital. She found that ( I ) there was negative negligible relationship between occupation satisfaction and psychological capital of secondary school instructors. ( two ) There was negative negligible relationship between occupation satisfaction and psychological capital of govt. secondary school instructors. ( three ) There was negative negligible relationship between occupation satisfaction and psychological capital of private secondary school instructors. ( four ) There was negative negligible relationship between occupation satisfaction and psychological capital of male secondary school instructors. ( V ) There was negative negligible relationship between occupation satisfaction and psychological capital of female secondary school instructors.Surveies Related to Religious Intelligence:Vaughan ( 2002 ) discussed that Spiritual intelligence is concerned with the interior life of head and spirit and its relationship with being in the universe. Religious intelligence implies a capacity for a deep apprehension of experiential inquiries and an penetration into multiple degrees of consciousness. Religious intelligence besides implies consciousness of spirit as the land of being or as the originative life force of development. If the development of life from stardust to mineral, veggie, animate being, and human being implies some signifier of intelligence instead than being a strictly random procedure, it might be called religious. Religious intelligence emerges as consciousness evolves into an ever-deepening consciousness of affair, life, organic structure, head, psyche, and spirit. Religious intelligence, so, is more than single mental ability. It appears to link the personal to the transpersonal and the ego to spirit. It goes beyond conventional psychological development. In add-on to self-awareness, it implies consciousness of our relationship to the transcendent, to each other, to the Earth and all existences. As a clinical psychologist, he farther explains that †spiritual intelligence opens the bosom, illuminates the head, and inspires the psyche, linking the single human mind to the underlying land of being. Religious intelligence can be developed with pattern and can assist a individual distinguish world from semblance. It may be expressed in any civilization as love, wisdom, and service. † Mahajan ( 2011 ) studied the Academic Achievement in relation to Emotional Intelligence and Spiritual Intelligence. A sample of 140 pupils analyzing in category Eleven from four schools of Hoshiarpur was taken for the aggregation of informations. The technique employed was multistage randomisation of bunchs at school and subdivision degree. B- Variate coefficients and t- ratios were used to analyze the information. The findings were- ( I ) There exists no important difference between the emotional intelligence of male childs and misss. ( two ) There exists no important difference between the religious intelligence of male childs and misss. ( three ) There exists positive and important relationship between academic accomplishment and emotional intelligence of male childs and misss. Besides the relationship was found positive and important for male childs and misss individually. ( four ) There exists positive and important relationship between academic accomplishment and Religious Inte lligence of male childs and misss. Besides the relationship was found positive and important for male childs and misss individually. ( V ) There exists positive and important relationship between Emotional Intelligence and Spiritual Intelligence of male childs and misss. Jeloudar and Goodarzi ( 2012 ) examined the relationship between instructors religious intelligent and their occupation satisfaction index at senior secondary schools degree. Participants were 177 pedagogues who completed the religious Intelligence Scale ( ECI ) , and a version of the Job Descriptive Index is a graduated table used to mensurate six major factors associated with occupation satisfaction based on a selected demographic variable. The findings of the survey showed that there were important relationship between instructors ‘ religious intelligence and their occupation satisfaction. The survey besides revealed that there was important difference found between instructors ‘ religious intelligence and their academic degrees. Further there were important relationship was found between instructors ‘ religious intelligence and five factors of occupation satisfaction: ( nature of the work itself, attitudes towards supervisors, dealingss with colleagues, chances for publicity, work status in the present environment ) , but no important relationship with one factor ( salary and benefit ) of occupation satisfaction. Rastgar, Davoudi and Oraji ( 2012 ) conducted a survey in Mazandaran, a state in North of Iran, and aimed to analyse the function of emplyoees ‘ religious intelligence in perceptual experience of organisational justness. There were 1100 forces in Mellat bank. A sum of 366 questionnaire were distributed among the bank forces and 288 filled questionnaires were returned. The factor analysis and findings show that emplyoees ‘ religious intelligence has a important positive influence on perceptual experience of organisational justness. This determination implied that the higher the degree of emplyoees ‘ religious intelligence, tended to increase the degree of employees ; perceptual experience of organisational justness.

Iberia Airlines Essay

i. whom does it serve? In 1944, the civil Aviation Conference was held in Chacigo, where fifty two states siged an International Convention that established the basic principles for the functioning of the air market: each country could negotiate bilateral agreements with other countries in order to regulate the market conditions that would govern air traffic. Before the 1980’s, the planning system used was basically â€Å" point to point†, that is to say, direct flights from one city of origin to another of destination. Instead of planning simple routes, they planned routes from and to the hub airports that came from or were going to other cities. In 1959, ii. What value does it deliver? They used medium and low capacity aircraft on low density routes. Generally they only made domestic flights and rarely international ones. They competed with flag carriers and also with low cost carriers, which had caused a decline in their per passenger income. For that reason, some regional companies decided to go into partnership with flag carriers which results to also low cost carriers. iii. Why does it matter? It matters with the 1.9 billion passengers carried safely by the airline, because of the low cost but efficient carrier. The strategic master plan II 2000-2013, established customer service as one of its priority objectives which in fact result with the passenger’s satisfaction that would be converted to profit. iv. What is its ambition? Its ambition is to suffice the need of its passengers while giving low cost in a way that their service will be still in the international level and not only for domestic purposes with the intention to give a safe and worth it flights. 2. How does the firm create and capture value? i. What is its difference? Its difference is that it gives low cost flights which gives the customers the right satisfaction. They managed flights â€Å"point-to-point†, both scheduled and short haul. They used to regional airports that were cheaper and less crowded than the main airports. Nevertheless, some low-cost carriers such as easyJet and Vueling also used main airports. They had homogenous fleets that facilitated crew information and saved on maintenance costs. They offered one class only with high density seating and no in-flight service. They made sales directly by telephone and internet without issuing tickets. They offered unnumbered seats on the aircraft so as to speed-up the boarding process. They subcontracted many activities such as ground assistance or maintenance. They employees were not union members, and in many cases they contracted for several tasks. Iberia enabled Iberia to ramp up its security without having to take on additional staff. The automatic detections made by Vi-System have resulted in more effective surveillance, managed centrally from the security team’s headquarters, without the need for regular patrols around the large site. ii. How does it deliver its value proposition? Our research indicates that most companies, when asked to construct a customer value proposition, simply list all the benefits they believe that their offering might deliver to target customers. Therefore, the benefits of Iberia are as follows: 1. Non expensive flights 2. Safe flights What makes its strategy superior? Its strategy is superior because they know how to choose their trusted customers. Customers which aims for a low prices offered by the airlines, they made their schedules convenient and frequent, made a good edge by making good previous experience and definitely a direct flight. iii. How does it evolve? It has established partnerships with other flag carriers. Iberia became a partner of European regional airlines although still having independent capitals but it they achieved better service and obtained positive results 8. Describe the here and now condition of the firm as given by your case material PEST Political factors: -Government regulations regarding the safety of the people -Economic policies of government regarding the airline industry, these may include licenses, inspection by the duly authorities that is airline companies follow. Economic factors: – Interest rate would impact the cost of capital, the rate of interest being directly proportionate to the to the cost of capital – Economic trends act as an indicator of the sustenance and profitability of your business in the chosen region and help you in deciding your marketing strategy. – Rate of inflation determines the rate of remuneration of employees and directly affects the price of the restaurant’s products. Again, the proportion between the inflation rate and wages/prices is direct Social Factors: -Certain cultures, like 1st world countries would not choose to go to the Iberia airline just to save money, they would choose airlines which gives better customer satisfaction. Technological Factor: – The technology of the Iberia Airlines is very efficient because when the internet was used, the Iberia Airlines quickly took the idea of selling tickets in the internet. Porters 5 forces It is known for a fact the Iberia Airlines is not the first airlines, but it is said by porter that when there’s a new one, there will always be an old one. Its idea of selling tickets cheaper compared to other companies is a stepping stone. The advantage of this airline is that it has cheaper flights compared to other airlines but same service. Its technology is sufficient and ready for competition. In its early age, it is a fact that there were already 1.9 billion customers and a basis to have a reason of better achievement compared to other rivals. The Mckinsey 7S Strategy: to build partnerships among other airlines but still having independent capital to have independent profit Structure: Everyone reports to the CEO, Rafael Sanchez- Luzano Turmo who decides whether the proposals are to be accepted Systems: Iberia Airlines became more established in the world of air travel and began commercial connections six days a week between Madrid and Barcelona. Shared Values: Its goal is to dominate the airline industry Style: Its style is selling cheaper flights but efficient service. Staff: The Iberia airlines provides ground staffs and cabin crew with iPads to improve customer service Skills: Its main objective is to give services to customers who wants a point to point flights (domestic flights) but it is currently serving international flights SWOT: Strength- Low cost price but efficient service Weakness- Too many international airlines. The train industries are also being their rival companies in term of short term travels Opportunities- well known internationally by giving efficient service Threat- insufficient capital, companies that are well known giving services faster and easier in terms of international flights 9. Formulate the vision and mission statement As we move towards our goal of being a world-class airline, we will continue to give extra-ordinary services to attain customer needs. We intend to provide our customers with a efficient though low cost pricing flights and will surely give memorable experience in the flight. Mission statement Our mission is to run a profitable business by providing high-end international airline. To provide quality and efficient service to the customers, we will maintain the low-cost prices of our services. references: http://www.buzzle.com/articles/pest-analysis-example.html http://www.mindtools.com/pages/article/newTMC_05.htm http://hbr.org/2006/03/customer-value-propositions-in-business-markets/ar/1 http://www.mindtools.com/pages/article/newSTR_91.htm http://www.airlinetrends.com/2012/07/23/iberiacabin-crew-ipad/